On a mission to be used in every way I was intended to be.
Georgetown University
M. Integrated Marketing Communications ‘19
North Carolina State University
B.S. Textile Technology ‘13
Pinterest
Consumer Integrated Marketing Lead- Present
Create end-to-end integrated marketing campaigns for consumers that drive cultural relevance, brand momentum, product comprehension + shopping to help people find the inspiration to create a life they love using Pinterest.
Global Creator Marketing Lead- Jan. 2022- Mar. 2023
Build end-to-end integrated marketing campaigns for Creators + Influencers that focus on creator acquisition + product comprehension that ultimately help consumers find inspiration to create the life they love using Pinterest.
Nike, Inc.
O2O Growth + Cohort Marketing Manager, Women’s- | Jun. 2020- Jan. 2022
Lead the North America vision + strategy for daily marketing activations focused on consumer engagement, membership acquisition + retention based on growth priorities + consumer cohorts.
Digital Brand Specialist, Women’s | Feb. 2018- Jun. 2020
Supported in bringing the seasonal brand + business priorities to life through content creation + adaptation for the Women’s consumer across our digital ecosystem including digital apps, email, .com, paid media + social.
Color Developer II | Jan. 2016- Feb. 2018
Responsible for the development + consumer analysis of the global seasonal Color Palette used across all Nike, Inc. apparel, footwear + equipment (Nike, Jordan, Converse, Hurley).
Hanesbrands, Inc.
Color Analyst II | Oct. 2015- Jan. 2016
Managed and oversaw the E2E color development process from start to finish for the 14 Brands making up the Intimates Business for HBI Globally.
Reebok International
Material Developer | Dec. 2013- Oct. 2015
Assisted in the overall process of developing materials, from beginning to end, for apparel, footwear, and trims for SS15/ FW15/ SS16.
Hurley International | Sustainability Analyst Intern
Renfro Corporation | Product/ Technical Developer Intern
NASA | Safety Engineer Intern
Full Resume here.